Diamonds are Forever!

  It is the Cut that makes the Difference

Ask anyone what they can tell you about a diamond, and in most cases they will divulge the 4C’s quite effortlessly. To understand a diamond’s value, it is essential that you understand the standards of cut, colour, clarity and carat weight.

While colour, clarity and carat are all features that help to determine the quality and value of your diamond, the most important criterion to determine the quality of a diamond is the quality of its cut.

This does not refer to the overall shape of the diamond but rather the quality of the cutting. It is the most important aspect of any diamond. The way a diamond is cut influences the way in which it refracts and reflects light. A diamond may be colourless and flawless but if it is not cut well, it will appear dull and lifeless. A well-cut diamond has more sparkle, and sparkle, as the diamond houses already know, is exactly what you’re paying for. The proportion, finish and symmetry of the external facets of the diamond are what create the fire and brilliance.

One such diamond brand that lives up to the maximum sparkle factor is Eternity   Diamonds. Eternity Finely Cut Diamonds come in seven standard shapes (round brilliant, princess, oval, emerald, radiant, pear and marquise).

Eternity Finely Cut Diamonds are cut to exacting mathematical proportions to show maximum brilliance. The resulting explosion of light sets the Eternity Diamond apart from just any diamond. 

Eternity Finely Cut Diamonds exclusive Hearts and Arrows diamond was developed to give consumers a diamond that is “one in a million” the most perfectly cut diamond in the world. Named because of an optical effect of tiny hearts and arrows the can be seen when the diamond is viewed at magnification, Eternity Hearts and Arrows Diamonds are cut to exacting specifications using a sophisticated computer and light programme. The end result is “a diamond that offers perfection in polish, symmetry and proportions with a reflection capacity of almost 100 per cent of all available light.”

Eternity Heart Diamond

This sheer brilliance and fire sets the Eternity Finely Cut Diamond on a level of it’s own.

In fact, so confident are Eternity Finely Cut Diamonds of the quality of the Hearts and Arrows cut that every customer receives a complimentary symmetry viewer through which the optical pattern can be clearly viewed at all times. Displaying 8 perfect hearts and 8 perfect arrows, this eye-catching stone is prominent and you are bound to be the envy of all your friends.

Eternity Arrow Diamond

With the myriad of diamonds available today, it can be daunting making such an important purchase without all the factual information. This is why every Eternity Finely Cut Diamond comes with a diamond grading report issued by the Australian Diamond Grading Laboratory or any other independent internationally recognised laboratory. The grading report must achieve a grading of ‘Very Good’ in all aspects of the cutting parameters to meet the standards of an Eternity Finely Cut Diamond. An Eternity Hearts and Arrows Diamond must achieve an “excellent” grading and includes a photograph of the actual stone together with a photo of the section of the girdle, which shows the laser engraved certificate number.

This certification gives the consumer the confidence and assurance of the diamond’s value. As all certificates are guaranteed, your diamond will be replaced without question if the diamond’s quality is disputed. The certificate provides both the insurer and the insured with an absolute confirmation of the stone in question.   

Eternity Finely Cut Diamonds are also revolutionising how their diamonds are sold. The Eternity Collection was recently launched to cater to the high demand for Eternity Diamonds. Combining simple yet elegant ring designs with the excellence of certified Eternity Finely Cut Diamonds, each individual piece is a testament to quality and finish.   

Setting the standards for innovative concepts, the collection of beautifully crafted, Australian made and hand-finished pieces have been designed to suit the ever-growing demands of the consumer.

All of these stunning pieces come with a 15-year warranty.  This warranty is one of the best that exist in the Australian market and is rarely seen with purchases of jewellery. When combined with the fact that the diamond certification number is also laser inscribed on the inside of the ring itself, the consumer can feel assured that every Eternity Diamond product that they are purchasing has factual product protection.

With the changing world technology, information and innovation is allowing everyone to gain access to such luxuries these days. It is an individual choice and it is always nice to have something truly unique to call your own. Why not opt for an Eternity Finely Cut Diamond for your next purchase.

Click here to download the Eternity Diamond 4C's card